2024
Brand Identity
Crystalising the identity of a new product post spin-off
CLIENT
Podium
SCOPE
Brand, Logo design, Brand guide
ROLE & CREDITS
(Stand-in) Brand Designer
while working at Lendlease Digital
Overview
For strategic reasons, a Lendlease Digital product has spun out as an independent entity, Podium. The company is navigating an uncertain phase. The question of the season is..
Beyond leadership efforts, a strong new identity rallies employees and signals a renewed visiton to stakeholders and collaborators.
How might we allow a newly spun-off startup to get off on a good start?
The Brand Identity
The brand identity is created to be a proprietary mark that is a combination of all the most crucial parts of the Podium platform.
Animation by Chei Ji Hyo
NAMECARD
Brand Touchpoints
An illustration style built off the design is also developed for marketing materials and on-platform illustrations.
Outcome
Credibility Boost: The new identity gave partners, clients and investors more confidence
Alignment: A single brand voice aligned different teams across functions & geographies
Time-saving: A clear identity frees team up to focus on the actual product
- Credibility Boost: The new identity gave partners, clients and investors more confidence
- Alignment: A single brand voice aligned different teams across functions & geographies
- Time-saving: A clear identity frees team up to focus on the actual product
Parting Thought
A compact and interesting mark is a conversation-starter and can give a start-up the boost it needs.
Brand Identity
Crystalising the identity of a new product post spin-off
CLIENT
Podium
TIME
2024
SCOPE
Branding
Logo Design
Illustrations
TEam
Stand-in
Brand Designer