Hello,
I'm Tyla

A UX/UI DESIGNER WITH BACKGROUND IN BRAND DESIGN

With a keen understanding of brands and products, I work with stakeholders & teammates to create intuitive products and experiences.

With over a decade of experience in the creative industry, I have always enjoyed seeing the impact of thoughtful design on making lives better and I hope to continue delighting with design.

Outside of work – a good cup of coffee, things that work seamlessly and beautiful lettering always make my day.


With a keen understanding of brands and products, I work with stakeholders & teammates to create intuitive products and experiences.

With over a decade of experience in the creative industry, I have enjoyed seeing the impact of thoughtful design on making lives better and I hope to continue delighting with design.

Outside of work – a good cup of coffee, an engaging podcast and beautiful lettering always makes my day.


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Work Experiences

UX/UI DESIGNER Minitheory

Creating and revamping digital products to be purposeful experiences, through understanding, rigorous iterating, user testing & analysis and designing low to hi-fi solutions for web & mobile. Clients range from a wide array of industries

CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor

CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor

CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor

CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor

2019 – PRESENT

ART DIRECTOR OuterEdit

Crafted strategic brand campaigns and exclusive marketing experiences for clients in finance, retail and hospitality while managing a team of designers

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

2017 – 2019

BRAND DESIGNER Independent Freelancer

Running of an independent solo design studio – pursuing business leads, servicing clients, crafting brands and offering design solutions that range from print to UX design

CLIENTS INCLUDE:  Bove, Chong Hoe Sing Medical Hall, Maritime Port Authority Singapore, TwoBakers

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

CLIENTS INCLUDE:  Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board

FROM 2014 –

My Skillset 

UI&UX
Design

3+ YEARS

Research, Wireframing,
Rigorous iterating,
Designing for responsive,
User testing & analysis

Research, Wireframing,
Rigorous iterating,
Designing for responsive,
User testing & analysis

Brand & Graphic
Design

10+ YEARS

Crafting brand positionings,
Creating brand identities,
marketing collaterals &
exhibition design

Project & People
Management

6+ YEARS

Presenting to clients & stakeholders, Facilitating workshops,
Reviewing work,
Being kind & firm

Presenting to clients & stakeholders,
Facilitating workshops,
Reviewing work,
Being kind & firm

Currently seeking a Product/UX Designer position.

tylalim@gmail.com