Hello,
I'm Tyla
A UX/UI DESIGNER WITH BACKGROUND IN BRAND DESIGN
With a keen understanding of brands and products, I work with stakeholders & teammates to create intuitive products and experiences.
With over a decade of experience in the creative industry, I have always enjoyed seeing the impact of thoughtful design on making lives better and I hope to continue delighting with design.
Outside of work – a good cup of coffee, things that work seamlessly and beautiful lettering always make my day.
With a keen understanding of brands and products, I work with stakeholders & teammates to create intuitive products and experiences.
With over a decade of experience in the creative industry, I have enjoyed seeing the impact of thoughtful design on making lives better and I hope to continue delighting with design.
Outside of work – a good cup of coffee, an engaging podcast and beautiful lettering always makes my day.

Work Experiences
UX/UI DESIGNER Minitheory
Creating and revamping digital products to be purposeful experiences, through understanding, rigorous iterating, user testing & analysis and designing low to hi-fi solutions for web & mobile. Clients range from a wide array of industries
CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor
CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor
CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor
CLIENTS INCLUDE: Alphacamp, Yokogawa, Dynasty E-Sports, PCF Sparkletots, TripAdvisor
2019 – PRESENT
ART DIRECTOR OuterEdit
Crafted strategic brand campaigns and exclusive marketing experiences for clients in finance, retail and hospitality while managing a team of designers
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
2017 – 2019
BRAND DESIGNER Independent Freelancer
Running of an independent solo design studio – pursuing business leads, servicing clients, crafting brands and offering design solutions that range from print to UX design
CLIENTS INCLUDE: Bove, Chong Hoe Sing Medical Hall, Maritime Port Authority Singapore, TwoBakers
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
CLIENTS INCLUDE: Design Singapore, Bank of Singapore, OCBC, Millenia Walk, Singapore Tourism Board
FROM 2014 –
My Skillset
UI&UX
Design
3+ YEARS
Research, Wireframing,
Rigorous iterating,
Designing for responsive,
User testing & analysis
Research, Wireframing,
Rigorous iterating,
Designing for responsive,
User testing & analysis
Brand & Graphic
Design
10+ YEARS
Crafting brand positionings,
Creating brand identities,
marketing collaterals &
exhibition design
Project & People
Management
6+ YEARS
Presenting to clients & stakeholders, Facilitating workshops,
Reviewing work,
Being kind & firm
Presenting to clients & stakeholders,
Facilitating workshops,
Reviewing work,
Being kind & firm
Currently seeking a Product/UX Designer position.
/in/tylalim
tylalim@gmail.com