Overview

How might we instill confidence internally and for stakeholders through a refreshed brand identity?

The brand identity is created to be a proprietary mark that is a combination of all the most crucial parts of the Podium platform.

Architecture
Literal presentation of the podium in architecture,
Hints at product subject matter

Solving
Highlights our USP,
Solving problems in the entire construction life cycle

Letter "P"
Ownable mark,
Subtle

Animation by Chei Ji Hyo

NAMECARD DESIGN

Illustration Style

An illustration style built off the design is also developed for marketing materials and on-platform illustrations.

On Platform

Spot illustrations are used on the platform to add delight to the user experience.

Marketing Collateral

An illustration style built off the design is also developed for marketing materials and on-platform illustrations.

Outcome

Internal alignment

A key part of the first townhall post spin-off

+ impressions

more engagement that usual through social channels

hours saved

from churning out collateral

Learnings

Skills learned will always be useful at another time

It's been a while since I took on a branding project and I truly did not expect the first one was post-maternity leave. It was a tight three-day sprint and I am encouraged that the direction resonated with the internal team and was chosen over corporate proposals.

Tangible touchpoints supporting internal alignment 

This project reminded me of how branding can strengthen an organisation from within. Seeing colleagues adopt the new identity (like wearing company tees or using stickers) was a small but meaningful signal of alignment. The identity may not be the most critical part of the spin-off, but I like to think it contributed positively.