BOVE APP
Bove App
Handholding mothers through their pregnancy through an app
designed to address their pain points
DISCIPLINES:
UX DESIGN
UI DESIGN
ART DIRECTION
PROJ MANAGEMENT
BACKGROUND
Bove (pronounced "Birth") by Spring Maternity aspires to share the journey with parents as they experience the magical moment of birth of a new life.
THE PROCESS
Gathering requirements > Competitor Research > Wireframing > Design
An open collaborative wireframing process with the Bove founders guided the development of the Bove App. The pain points of pregnant women are being examined and being translated to helpful functions and features on the app.
An open collaborative wireframing process with the Bove founders guided the development of the Bove App. The pain points of pregnant women are being examined and being translated to helpful functions and features on the app.
THE DESIGN
The onboarding is designed to be clear, where the various types of users (mothers, fathers and the cheer team) get to create their accounts.
The onboarding is designed to be clear, where the various types of users (mothers, fathers and the cheer team) get to create their accounts.
The homepage opens to an update of the foetus, with a pulsating effect to emulate its breathing and growth, evoking a sense of optimism and longing,
The homepage opens to an update of the foetus, with a pulsating effect to emulate its breathing and growth.
NAVIGATION
The navigation is made simple with the familiar bottom tabbed menu.
The navigation and user experience is simplified with a menu at the bottom with icons.
THE VARIOUS SECTIONS
The Trending section allows users to keep on with Bove influencers – reading up on their lives and responding to questions.
The Trending section allows users to keep on with Bove influencers – reading up on their lives and responding to questions.
Guides feature customised cotent that Bove provides.
Guides feature customsied cotent that Bove provides.
Bonding encourages interaction between the mother, father and the cheer team.
They can chat and share prominent milestones together.
Bonding encourages interaction between the mother, father and the cheer team.
They can chat and share prominent milestones together.
Profile is an "inventory" where the mother keeps track of important information.
Profile is an "inventory" where the mother keeps track of imporant information.
UI DESIGN
A gentle colour scheme is developed based on Bove's corporate teal colour, ensuring it's easy on the eye.
A gentle colour scheme is developed based on Bove's corporate teal colour, ensuring it's easy on the eye.
