Maritime Trail Booklets

Maritime Trail Booklets

Lengthening the trail experience for participants with accompanying keepsake brochures

Lengthening the trail experience for participants with accompanying keepsake brochures

The brochures are designed to reflect the focus of each trail, but kept consistent with the use of a large number typography on the cover filled with illustrations and layered upon a photograph. 

The brochures are designed to reflect the focus of each trail, but kept consistent with the use of a large number typography on the cover filled with illustrations and layered upon a photograph. 

TRAIL 1: OUR HERITAGE
Focuses on local maritime heritage and prominent preserved landmarks.

TRAIL 1: OUR HERITAGE
Focuses on local maritime heritage and prominent preserved landmarks.

TRAIL 2: OUR PROGRESS
is centered around progress and new landmarks.

TRAIL 2: OUR PROGRESS
is centered around progress and new landmarks.

TRAIL 3: OUR LEGACY
looks at the intricacies of culture that has carried on

TRAIL 3: OUR LEGACY
looks at the intricacies of culture that has carried on

Illustrations at the corners are added as an easter egg to delight trail goers.

Illustrations at the corners are added as an easter egg to delight trail goers.

The layout is kept dynamic throughout, giving a sense of movement as the trail goes move from one landmark to the next.

The layout is kept dynamic throughout, giving a sense of movement as the trail goes move from one landmark to the next.

The third trail that was launched in April 2019 was well received and the visual identity helps to anchor it in people's minds.  

The third trail that was launched in April 2019 was well received and the visual identity helps to anchor it in people's minds.  

DISCIPLINE
Art Direction,
Graphic Design,
Illustration

DISCIPLINE
Art Direction,
Graphic Design,
Illustration

CREDITS
Project Management &
Media Photos:
Think Tank Studio

CREDITS
Project Management &
Media Photos:
Think Tank Studio