Baking Blocks

Unifying over a hundred products through a crafted brand positioning and design

Positioning With an earnest desire to bring quality ingredients to the local market, Baking Blocks is positioned as the giver of good gifts, making it a joy for customers to give their handmade bakes.

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The Brand Identity is designed to be a timeless mark of quality. The tittle of the 'i' is shaped uniquely and used as a distinguishing emblem applied across products and collateral. The mascot represents the founders, a lovely pair of sisters, at work. The colour names are inspired by baked goods.

Regular Range of packaging uses consistent type, colours and patterns to unite over a hundred different SKUs.

Premium Range features products differentiated with illustrated variant icons and a more subdued colour palette.

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Exclusive Japanese Special

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A launch of two exclusive Japanese flavours was celebrated with a jar label design that is based on the regular range, and customised with Japanese motifs.

Seasonal Special

The seasonal Christmas special features a pairing of hot cocoa powder and peppermint drops, meant to be purchased as a pair. The labels were designed in contrasting colours with matching illustrated bar and trees, with an exclusive recipe card that functions as greeting card.

The seasonal Christmas special pairing of hot cocoa powder and peppermint drops was packaged with the idea of a great match. The labels are designed in contrasting colours with matching illustrated bear and trees. Just like how the illustrations fit together, the products are meant to be used together and purchased as a pair.